Multi-model approach (Mystic, Flux, Imagen 3, Ideogram), clear ownership, & great support. Mobile & video need work.

Ideogram's progression from version 1.0 to 2.0 displays significant advancements in text generation and realism, particularly with hands and faces, rivaling major competitors. However, concerns arise over their slow development pace, neglect of beta testers, and overshadowing primary improvements with secondary features. User engagement and responsiveness appear to be declining, raising doubts about their priorities.