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[UPDATE: March 2025] Great news! After several months of consistent advocacy, Freepik has officially updated their Terms of Service to explicitly state that subscribers own the AI content they create. The February 2025 TOS revision now includes clear language confirming "exclusive ownership" rights for paid users, bringing Freepik in line with industry standards.
I'm thrilled to share that my comprehensive "Freepik Revisited" review is now live! Dive into the latest on Freepik's offerings, features, output quality, and overall value. Check it out here: https://www.queencaffeineai.com/post/expresso-review-freepik-revisited
(Original review continued below…)
Freepik has established itself as a creative marketplace that combines traditional media with artificial intelligence generation through their in-house model Mystic and Flux integration. Similar to Shutterstock, but with comprehensive AI capabilities integrated into their platform.
Mystic, their proprietary AI model, proves particularly adept at handling traditionally challenging elements like text and hands in generated images. While technically proficient, it closely resembles Flux in its output – producing similar results but with slightly less contrast, particularly noticeable in skin tones. The results are good, though they don’t particularly stand out from what Flux offers.
A significant concern lies in their content ownership rights. The Terms of Service explicitly states that Freepik maintains ownership of images, offering users only a “revocable, limited license.” When seeking clarification, support provided inconsistent responses. While some creators in their program minimize this issue, the ownership of your creations remains an important consideration.
Commercial usage rights are included, but the terms effectively position users as renters rather than owners of their creations. This approach stands out as unusual – most platforms don’t claim ownership over user-generated content. Until Freepik revises and clarifies their Terms of Service, creators who value content ownership should carefully consider alternatives.
The iOS application feels more like a converted website than a native mobile app, resulting in a cumbersome user experience. Despite these drawbacks, Freepik’s artificial intelligence capabilities remain impressive – just ensure you understand the terms before committing to the platform.
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